This Actually Happened to Me in August 2026. I Told Them the House Was About $250,000 Overpriced. I Warned Them About the Kitchen. I Warned Them About the Plumbing. They Chose Zillow Over Their Broker. Then the House Didn’t Sell and Somehow I Was the Problem. Written by Devone Richard 7 THIS ACTUALLY HAPPENED TO […]
“MY BROKER AIN’T SHIT.” YEAH, A SELLER SAID THAT ABOUT ME. Read More »
Being Physically Present at a Brokerage Doesn’t Mean You Worked on Your Business. If You Didn’t Prospect, Follow Up, Practice, Learn or Create an Opportunity What Exactly Did You Do All Day? Written by Devone Richard 5 I’M ABOUT TO HURT SOME FEELINGS WITH THIS ONE. 😂 You got to the office at 9:30. Perfect.
Your database isn’t valuable because it’s large. It’s valuable because you actually communicate with it. Written by Devone Richard 5 YOU DON’T NEED MORE LEADS. YOU NEED TO TALK TO THE PEOPLE YOU ALREADY KNOW. I hear Realtors say it all the time: “I need more leads.” Do you? Let me see your phone. You’ve
YOU’VE GOT 2,000 CONTACTS IN YOUR PHONE AND SOMEHOW NOBODY KNOWS YOU SELL REAL ESTATE Read More »
Three Buyers Tried to Buy Your House. You Didn’t Like Their Price, Their Terms or Their Requests. Now the Listing Is 75 Days Old and Somehow You’re Saying the Market Is Bad. Written by Devone Richard 6 WAIT A MINUTE—DIDN’T THREE PEOPLE ALREADY TRY TO BUY YOUR HOUSE? 😂 Now we’re 75 days into the
SELLERS: YOU’VE REJECTED THREE OFFERS—BUT YOU KEEP SAYING “NOBODY WANTS MY HOUSE” Read More »
You Don’t Have a Time Problem. You Have an Attention Problem—and Your Business Is Getting Whatever Attention Social Media Leaves Behind. Written by Devone Richard 5 APPARENTLY, 10 MINUTES IS JUST TOO MUCH TO ASK Your brokerage sends you a 10-minute video explaining how to use your CRM. “I don’t have time to watch that.”
You Raised Your Kids There. You Remodeled the Kitchen. You Love the Backyard. You Remember Every Holiday. That Makes the House Priceless to You. It Doesn’t Make It Worth $200,000 More to a Stranger. Written by Devone Richard 5 LET ME GUESS—“BUT MY HOUSE IS DIFFERENT.” Of course it is. You raised your kids there.
SELLERS: YOU’RE NOT PRICING YOUR HOUSE YOU’RE PRICING YOUR MEMORIES Read More »
You Rejected the Comps. You Ignored the Showing Feedback. You Refused to Reduce the Price. Ninety Days Later, the House Is Still Sitting—and Somehow You Think the Realtor Is the Problem. Written by Devone Richard 6 Your house has been on the market for 90 days. Twenty-seven buyers have walked through it. Nobody wrote an offer.
Realtors Are Chasing Bigger Splits, Lower Fees and Better Deals From Brokerages—While Ignoring the One Number That Actually Matters: Production. Written by Devone Richard 5 CONGRATULATIONS. YOU KEEP 100%. Real estate agents have become obsessed with commission splits. “I get 100%.” Okay. How many deals did you close? Because keeping 100% sounds fantastic until we
YOUR 100% COMMISSION SPLIT HAS YOU MAKING 100% OF NOTHING Read More »
You Have No Production, No Pipeline and No Listings—but Somehow You Walk Into a Brokerage Interview Acting Like the Broker Is Applying to Work for You. Written by Devone Richard 5 REAL ESTATE HAS CREATED A STRANGE KIND OF ENTITLEMENT I’ve been in this business long enough to remember when agents walked into a brokerage
YOU HAVEN’T CLOSED A FUCKN DEAL—AND YOU WANT TO INTERVIEW THE BROKER? Read More »
Millions of Americans Aren’t Staying Put Because They Love Their House. They’re Staying Put Because Giving Up a 3% Mortgage for a 6%+ Mortgage Can Make Absolutely No Financial Sense. Written by Devone Richard 6 WE KEEP TRYING TO FIX THE WRONG DAMN PROBLEM Everybody wants to know what’s wrong with the housing market. Why