Devone Richard

Your database isn’t valuable because it’s large. It’s valuable because you actually communicate with it. Written by Devone Richard 5 YOU DON’T NEED MORE LEADS. YOU NEED TO TALK TO THE PEOPLE YOU ALREADY KNOW. I hear Realtors say it all the time: “I need more leads.” Do you? Let me see your phone. You’ve […]

You Don’t Have a Time Problem. You Have an Attention Problem—and Your Business Is Getting Whatever Attention Social Media Leaves Behind. Written by Devone Richard 5 APPARENTLY, 10 MINUTES IS JUST TOO MUCH TO ASK Your brokerage sends you a 10-minute video explaining how to use your CRM. “I don’t have time to watch that.”

Realtors Are Chasing Bigger Splits, Lower Fees and Better Deals From Brokerages—While Ignoring the One Number That Actually Matters: Production. Written by Devone Richard 5 CONGRATULATIONS. YOU KEEP 100%. Real estate agents have become obsessed with commission splits. “I get 100%.” Okay. How many deals did you close? Because keeping 100% sounds fantastic until we

You Have No Production, No Pipeline and No Listings—but Somehow You Walk Into a Brokerage Interview Acting Like the Broker Is Applying to Work for You. Written by Devone Richard 5 REAL ESTATE HAS CREATED A STRANGE KIND OF ENTITLEMENT I’ve been in this business long enough to remember when agents walked into a brokerage

Millions of Americans Aren’t Staying Put Because They Love Their House. They’re Staying Put Because Giving Up a 3% Mortgage for a 6%+ Mortgage Can Make Absolutely No Financial Sense. Written by Devone Richard 6 WE KEEP TRYING TO FIX THE WRONG DAMN PROBLEM Everybody wants to know what’s wrong with the housing market. Why

Want an Unrealistic Price? Fine. Now Find the Unrealistic Buyer Willing to Pay It. Written by Devone Richard 7 YOU CAN ASK WHATEVER YOU WANT This is something sellers need to understand. You own the house. You can list it for whatever the hell you want. Your Realtor says $900,000? You want $1.1 million? Fine. Put

Stop Treating $1 Million Like a Dream. Turn It Into a Business Plan. Written by Devone Richard 7 $1 Million Isn’t Magic. It’s Math. A Realtor making $1 million a year sounds impossible to some agents. It isn’t. But you’re probably not getting there waiting for internet leads, hoping somebody in your family sells a house, or

You Built a Dependency—and Zillow Owns the Customer Before You Ever Get the Phone Call Written by Devone Richard 5 Turn Off Zillow Tomorrow. What Happens to Your Business? That’s the question every Realtor buying leads should ask themselves. If Zillow stopped sending you leads tomorrow… Would your phone still ring? Would past clients call

Keeping 100% of Nothing Is Still Nothing—and a Bad Broker Can Cost You More Than Any Split Ever Will Written by Devone Richard 5 Realtors Have Become Obsessed With the Wrong Number I hear it constantly. “I get 100% commission.” Okay. How much did you produce? Because 100% sounds fantastic until there’s nothing to take

The Fastest Way to Build Wealth in Real Estate May Be to Sell the Damn Real Estate First—Then Use the Money You Make to Buy It. Written by Devone Richard 6 EVERYBODY WANTS TO BE A REAL ESTATE INVESTOR Go on social media. Everybody wants rental properties. Everybody wants passive income. Everybody wants to flip