Real Estate Blog

You Know Who’s Dancing, Who’s Fighting, Who Went on Vacation and What Everybody Ate for Dinner—but Somehow You Still Don’t Know How to Use Your CRM, Follow Up With a Lead or Build a Pipeline. Written by Devone Richard 5 CONGRATULATIONS. YOU’RE COMPLETELY CAUGHT UP. 👏😂 Congratulations, Realtor. You know everything. You know who got divorced. […]

Your database isn’t valuable because it’s large. It’s valuable because you actually communicate with it. Written by Devone Richard 5 YOU DON’T NEED MORE LEADS. YOU NEED TO TALK TO THE PEOPLE YOU ALREADY KNOW. I hear Realtors say it all the time: “I need more leads.” Do you? Let me see your phone. You’ve

You Don’t Have a Time Problem. You Have an Attention Problem—and Your Business Is Getting Whatever Attention Social Media Leaves Behind. Written by Devone Richard 5 APPARENTLY, 10 MINUTES IS JUST TOO MUCH TO ASK Your brokerage sends you a 10-minute video explaining how to use your CRM. “I don’t have time to watch that.”

The Office Used to Be Where Realtors Learned, Prospected, Networked and Built Careers. Now You Can Walk Into Some Brokerages at Noon on a Tuesday and Hear a Damn Echo. Written by Devone Richard 6 WHERE THE HELL DID EVERYBODY GO? Walk into some real estate offices today at 11:00 in the morning. Nobody. Come

If Your Broker Has to Chase You to Attend Training, Prospect, Follow Up and Use the Tools You’re Already Paying For, Something Is Backwards. Written by Devone Richard 6 I SHOULDN’T HAVE TO CHASE YOU TO MAKE YOU MONEY There’s something backwards happening in real estate. Brokers are calling agents: Are you coming to training?

Realtors Are Chasing Bigger Splits, Lower Fees and Better Deals From Brokerages—While Ignoring the One Number That Actually Matters: Production. Written by Devone Richard 5 CONGRATULATIONS. YOU KEEP 100%. Real estate agents have become obsessed with commission splits. “I get 100%.” Okay. How many deals did you close? Because keeping 100% sounds fantastic until we

You Have No Production, No Pipeline and No Listings—but Somehow You Walk Into a Brokerage Interview Acting Like the Broker Is Applying to Work for You. Written by Devone Richard 5 REAL ESTATE HAS CREATED A STRANGE KIND OF ENTITLEMENT I’ve been in this business long enough to remember when agents walked into a brokerage

Millions of Americans Aren’t Staying Put Because They Love Their House. They’re Staying Put Because Giving Up a 3% Mortgage for a 6%+ Mortgage Can Make Absolutely No Financial Sense. Written by Devone Richard 6 WE KEEP TRYING TO FIX THE WRONG DAMN PROBLEM Everybody wants to know what’s wrong with the housing market. Why

Your Broker Provides the Platform, Support and Opportunity. They Aren’t Your Personal Lead-Generation Department, Marketing Assistant or Babysitter. Written by Devone Richard 7 SOME REALTORS HAVE THIS WHOLE THING BACKWARDS You got your real estate license. You joined a brokerage. And somewhere along the way, you started believing your broker was supposed to build your

The Logo Changed. The Commission Split Changed. The Broker Changed. But You’re Still Not Prospecting, Following Up or Doing the Damn Work. Written by Devone Richard 6 MAYBE THE BROKERAGE ISN’T THE PROBLEM I’ve watched Realtors do this for years. Business gets slow. Closings disappear. The pipeline dries up. Income drops. And suddenly… IT’S THE