Real Estate Blog

If Your Broker Has to Chase You to Attend Training, Prospect, Follow Up and Use the Tools You’re Already Paying For, Something Is Backwards. Written by Devone Richard 6 I SHOULDN’T HAVE TO CHASE YOU TO MAKE YOU MONEY There’s something backwards happening in real estate. Brokers are calling agents: Are you coming to training?

Realtors Are Chasing Bigger Splits, Lower Fees and Better Deals From Brokerages—While Ignoring the One Number That Actually Matters: Production. Written by Devone Richard 5 CONGRATULATIONS. YOU KEEP 100%. Real estate agents have become obsessed with commission splits. “I get 100%.” Okay. How many deals did you close? Because keeping 100% sounds fantastic until we

You Have No Production, No Pipeline and No Listings—but Somehow You Walk Into a Brokerage Interview Acting Like the Broker Is Applying to Work for You. Written by Devone Richard 5 REAL ESTATE HAS CREATED A STRANGE KIND OF ENTITLEMENT I’ve been in this business long enough to remember when agents walked into a brokerage

Millions of Americans Aren’t Staying Put Because They Love Their House. They’re Staying Put Because Giving Up a 3% Mortgage for a 6%+ Mortgage Can Make Absolutely No Financial Sense. Written by Devone Richard 6 WE KEEP TRYING TO FIX THE WRONG DAMN PROBLEM Everybody wants to know what’s wrong with the housing market. Why

Your Broker Provides the Platform, Support and Opportunity. They Aren’t Your Personal Lead-Generation Department, Marketing Assistant or Babysitter. Written by Devone Richard 7 SOME REALTORS HAVE THIS WHOLE THING BACKWARDS You got your real estate license. You joined a brokerage. And somewhere along the way, you started believing your broker was supposed to build your

The Logo Changed. The Commission Split Changed. The Broker Changed. But You’re Still Not Prospecting, Following Up or Doing the Damn Work. Written by Devone Richard 6 MAYBE THE BROKERAGE ISN’T THE PROBLEM I’ve watched Realtors do this for years. Business gets slow. Closings disappear. The pipeline dries up. Income drops. And suddenly… IT’S THE

Want an Unrealistic Price? Fine. Now Find the Unrealistic Buyer Willing to Pay It. Written by Devone Richard 7 YOU CAN ASK WHATEVER YOU WANT This is something sellers need to understand. You own the house. You can list it for whatever the hell you want. Your Realtor says $900,000? You want $1.1 million? Fine. Put

Stop Treating $1 Million Like a Dream. Turn It Into a Business Plan. Written by Devone Richard 7 $1 Million Isn’t Magic. It’s Math. A Realtor making $1 million a year sounds impossible to some agents. It isn’t. But you’re probably not getting there waiting for internet leads, hoping somebody in your family sells a house, or

You Built a Dependency—and Zillow Owns the Customer Before You Ever Get the Phone Call Written by Devone Richard 5 Turn Off Zillow Tomorrow. What Happens to Your Business? That’s the question every Realtor buying leads should ask themselves. If Zillow stopped sending you leads tomorrow… Would your phone still ring? Would past clients call

Technology Should Make Realtors Better. But If Social Media Does Your Thinking and AI Does Your Work, Eventually the Client Is Going to Ask Why They Need You. Written by Devone Richard 6 REAL ESTATE HAS A THINKING PROBLEM I’m going to say something that will probably piss off some Realtors. Technology is making our