Real Estate Blog

Want an Unrealistic Price? Fine. Now Find the Unrealistic Buyer Willing to Pay It. Written by Devone Richard 7 YOU CAN ASK WHATEVER YOU WANT This is something sellers need to understand. You own the house. You can list it for whatever the hell you want. Your Realtor says $900,000? You want $1.1 million? Fine. Put […]

Stop Treating $1 Million Like a Dream. Turn It Into a Business Plan. Written by Devone Richard 7 $1 Million Isn’t Magic. It’s Math. A Realtor making $1 million a year sounds impossible to some agents. It isn’t. But you’re probably not getting there waiting for internet leads, hoping somebody in your family sells a house, or

You Built a Dependency—and Zillow Owns the Customer Before You Ever Get the Phone Call Written by Devone Richard 5 Turn Off Zillow Tomorrow. What Happens to Your Business? That’s the question every Realtor buying leads should ask themselves. If Zillow stopped sending you leads tomorrow… Would your phone still ring? Would past clients call

Technology Should Make Realtors Better. But If Social Media Does Your Thinking and AI Does Your Work, Eventually the Client Is Going to Ask Why They Need You. Written by Devone Richard 6 REAL ESTATE HAS A THINKING PROBLEM I’m going to say something that will probably piss off some Realtors. Technology is making our

Keeping 100% of Nothing Is Still Nothing—and a Bad Broker Can Cost You More Than Any Split Ever Will Written by Devone Richard 5 Realtors Have Become Obsessed With the Wrong Number I hear it constantly. “I get 100% commission.” Okay. How much did you produce? Because 100% sounds fantastic until there’s nothing to take

The Fastest Way to Build Wealth in Real Estate May Be to Sell the Damn Real Estate First—Then Use the Money You Make to Buy It. Written by Devone Richard 6 EVERYBODY WANTS TO BE A REAL ESTATE INVESTOR Go on social media. Everybody wants rental properties. Everybody wants passive income. Everybody wants to flip

Changing Companies Won’t Fix Your Prospecting, Discipline, Follow-Up or Lack of Production Written by Devone Richard 7 Stop Thinking the Next Brokerage Is Going to Save Your Career I see Realtors do this all the time. Business gets slow. Closings disappear. The pipeline dries up. And instead of asking: “What am I doing wrong?” They

Yesterday’s Purchase Price Doesn’t Determine Today’s Market Value Written by Devone Richard 5 “But I Paid $900,000 for It.” I hear this all the time. “I paid $900,000 for this house. I’m not selling it for $850,000.” Okay. But here’s the uncomfortable question: What does what you paid have to do with what a buyer

Be a Democrat at One Appointment. Be a Republican at the Next. Your Job Is to Represent the Client—Not Win a Political Argument. “I DON’T GIVE A SHIT ABOUT EITHER SIDE. I’M HERE TO CLOSE.” — Devone Richard Written by Devone Richard 6 I DON’T CARE WHO YOU VOTED FOR Democrat? Republican? Independent? Didn’t vote?

Sometimes the Buyer Isn’t Insulting You. They’re Telling You What the Market Thinks. Written by Devone Richard 6 Sellers, Stop Taking Offers Personally I’ve seen this conversation too many times. A seller lists a house for $1.2 million. A buyer submits an offer for $1.05 million. Before we even discuss the terms: “That’s insulting. I’m not responding.”