Your Memories May Be Priceless. That Doesn’t Mean the Buyer Is Going to Pay for Them. Written by Devone Richard 5 I Know. Your House Is Different. I’ve heard it for years. “But my house is special.” Of course it is. You raised your children there. You remodeled the kitchen. You planted the trees in […]
YOUR HOUSE ISN’T “SPECIAL.” EVERY SELLER THINKS THEIR HOUSE IS SPECIAL. Read More »
EVERYBODY WANTS 5% MORTGAGES—UNTIL HOME PRICES EXPLODE AGAIN Cheap Money Sounds Great Until Everybody Starts Bidding Against Each Other Written by Devone Richard 5 Everybody Wants Lower Rates I understand why. Buyers want lower payments. Sellers want more buyers. Realtors want more transactions. But here’s the question nobody seems to ask: What happens to home
Realtors Are Chasing Likes While Ignoring the People Who Could Actually Build Their Business Written by Devone Richard 8 Some Realtors Have Become Content Creators Who Occasionally Sell Houses Let’s talk about something happening all over real estate. Agents are obsessed with followers. 10,000 followers. 50,000 followers. 100,000 followers. They check likes. They check views.
YOU DON’T NEED 10,000 FOLLOWERS. YOU NEED 100 PEOPLE WHO TRUST YOU. Read More »
The Endowment Effect Is Making Sellers Overprice Their Homes—and Realtors Need to Stop Participating Written by Devone Richard 5 I’m Rewriting This Because the Problem Has Gotten Worse I wrote about the endowment effect in real estate before because I kept seeing homeowners overvalue their properties simply because they owned them. I’m writing about it again because
YOUR HOUSE ISN’T WORTH WHAT YOU THINK IT IS Read More »
What Crime, Taxes, and Quality of Life Mean for Real Estate Written by Devone Richard Real Estate Doesn’t Care About Politics… It cares about where people want to live. Every election cycle, Americans argue about red states versus blue states. Red cities versus blue cities. Republicans. Democrats. Conservatives. Liberals. But when families decide where to
PEOPLE AREN’T JUST MOVING… THEY’RE VOTING WITH THEIR FEET Read More »
If Your Business Depends on Friends and Family… You Don’t Have a Business. Written by Devone Richard 6 Nobody Owes You Their Business I’m about to say something that many Realtors need to hear. Your mother doesn’t owe you a listing. Your brother doesn’t owe you a listing. Your cousin doesn’t owe you a listing.
YOUR FAMILY DOESN’T OWE YOU A LISTING Read More »
Most Realtors Don’t Have a Lead Problem — They Have a Skill Problem Written by Devone Richard 4 The Lie Realtors Tell Themselves Every struggling Realtor says the same thing: “I just need more leads.” No you don’t. You need more skill. That hurts to hear because skill requires work. Leads feel easier. It’s easier
Why Real Estate Teams Are Bad Written by Devone Richard Broker/Owner | OYT Real Estate Own Your Tomorrow The Biggest Mistake New Realtors Make Every year thousands of new Realtors join a real estate team believing they’re building a successful career. They’re promised: ✔ Leads ✔ Coaching ✔ Training ✔ Systems ✔ Support It sounds
NOBODY CARES WHAT BROKERAGE YOU’RE WITH The Only Name That Matters Is Yours Written by Devone Richard Nobody Cares What Brokerage You’re With This might offend some people. Good. Because someone needs to say it. Most Realtors spend more time promoting their brokerage than they do promoting themselves. They wear the company’s logo. They post
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