Real Estate Blog

Keeping 100% of Nothing Is Still Nothing—and a Bad Broker Can Cost You More Than Any Split Ever Will Written by Devone Richard 5 Realtors Have Become Obsessed With the Wrong Number I hear it constantly. “I get 100% commission.” Okay. How much did you produce? Because 100% sounds fantastic until there’s nothing to take

The Fastest Way to Build Wealth in Real Estate May Be to Sell the Damn Real Estate First—Then Use the Money You Make to Buy It. Written by Devone Richard 6 EVERYBODY WANTS TO BE A REAL ESTATE INVESTOR Go on social media. Everybody wants rental properties. Everybody wants passive income. Everybody wants to flip

Changing Companies Won’t Fix Your Prospecting, Discipline, Follow-Up or Lack of Production Written by Devone Richard 7 Stop Thinking the Next Brokerage Is Going to Save Your Career I see Realtors do this all the time. Business gets slow. Closings disappear. The pipeline dries up. And instead of asking: “What am I doing wrong?” They

Yesterday’s Purchase Price Doesn’t Determine Today’s Market Value Written by Devone Richard 5 “But I Paid $900,000 for It.” I hear this all the time. “I paid $900,000 for this house. I’m not selling it for $850,000.” Okay. But here’s the uncomfortable question: What does what you paid have to do with what a buyer

Be a Democrat at One Appointment. Be a Republican at the Next. Your Job Is to Represent the Client—Not Win a Political Argument. “I DON’T GIVE A SHIT ABOUT EITHER SIDE. I’M HERE TO CLOSE.” — Devone Richard Written by Devone Richard 6 I DON’T CARE WHO YOU VOTED FOR Democrat? Republican? Independent? Didn’t vote?

Sometimes the Buyer Isn’t Insulting You. They’re Telling You What the Market Thinks. Written by Devone Richard 6 Sellers, Stop Taking Offers Personally I’ve seen this conversation too many times. A seller lists a house for $1.2 million. A buyer submits an offer for $1.05 million. Before we even discuss the terms: “That’s insulting. I’m not responding.”

Your Memories May Be Priceless. That Doesn’t Mean the Buyer Is Going to Pay for Them. Written by Devone Richard 5 I Know. Your House Is Different. I’ve heard it for years. “But my house is special.” Of course it is. You raised your children there. You remodeled the kitchen. You planted the trees in

EVERYBODY WANTS 5% MORTGAGES—UNTIL HOME PRICES EXPLODE AGAIN Cheap Money Sounds Great Until Everybody Starts Bidding Against Each Other Written by Devone Richard 5 Everybody Wants Lower Rates I understand why. Buyers want lower payments. Sellers want more buyers. Realtors want more transactions. But here’s the question nobody seems to ask: What happens to home

Realtors Are Chasing Likes While Ignoring the People Who Could Actually Build Their Business Written by Devone Richard 8 Some Realtors Have Become Content Creators Who Occasionally Sell Houses Let’s talk about something happening all over real estate. Agents are obsessed with followers. 10,000 followers. 50,000 followers. 100,000 followers. They check likes. They check views.

The Endowment Effect Is Making Sellers Overprice Their Homes—and Realtors Need to Stop Participating Written by Devone Richard 5 I’m Rewriting This Because the Problem Has Gotten Worse I wrote about the endowment effect in real estate before because I kept seeing homeowners overvalue their properties simply because they owned them. I’m writing about it again because