Devone Richard

If You’re Cutting the Price 30 Days Later Because Nobody Is Making an Offer, the Market Didn’t Suddenly Change It May Be Telling You the House Was Overpriced From Day One. Written by Devone Richard 6 LET’S STOP CALLING IT A PRICE REDUCTION Your house goes on the market for $1,250,000. Your Realtor tells you the […]

You Know Who’s Dancing, Who’s Fighting, Who Went on Vacation and What Everybody Ate for Dinner—but Somehow You Still Don’t Know How to Use Your CRM, Follow Up With a Lead or Build a Pipeline. Written by Devone Richard 5 CONGRATULATIONS. YOU’RE COMPLETELY CAUGHT UP. 👏😂 Congratulations, Realtor. You know everything. You know who got divorced.

The Office Used to Be Where Realtors Learned, Prospected, Networked and Built Careers. Now You Can Walk Into Some Brokerages at Noon on a Tuesday and Hear a Damn Echo. Written by Devone Richard 6 WHERE THE HELL DID EVERYBODY GO? Walk into some real estate offices today at 11:00 in the morning. Nobody. Come

If Your Broker Has to Chase You to Attend Training, Prospect, Follow Up and Use the Tools You’re Already Paying For, Something Is Backwards. Written by Devone Richard 6 I SHOULDN’T HAVE TO CHASE YOU TO MAKE YOU MONEY There’s something backwards happening in real estate. Brokers are calling agents: Are you coming to training?

Your Broker Provides the Platform, Support and Opportunity. They Aren’t Your Personal Lead-Generation Department, Marketing Assistant or Babysitter. Written by Devone Richard 7 SOME REALTORS HAVE THIS WHOLE THING BACKWARDS You got your real estate license. You joined a brokerage. And somewhere along the way, you started believing your broker was supposed to build your

The Logo Changed. The Commission Split Changed. The Broker Changed. But You’re Still Not Prospecting, Following Up or Doing the Damn Work. Written by Devone Richard 6 MAYBE THE BROKERAGE ISN’T THE PROBLEM I’ve watched Realtors do this for years. Business gets slow. Closings disappear. The pipeline dries up. Income drops. And suddenly… IT’S THE

Technology Should Make Realtors Better. But If Social Media Does Your Thinking and AI Does Your Work, Eventually the Client Is Going to Ask Why They Need You. Written by Devone Richard 6 REAL ESTATE HAS A THINKING PROBLEM I’m going to say something that will probably piss off some Realtors. Technology is making our

EVERYBODY WANTS 5% MORTGAGES—UNTIL HOME PRICES EXPLODE AGAIN Cheap Money Sounds Great Until Everybody Starts Bidding Against Each Other Written by Devone Richard 5 Everybody Wants Lower Rates I understand why. Buyers want lower payments. Sellers want more buyers. Realtors want more transactions. But here’s the question nobody seems to ask: What happens to home

Realtors Are Chasing Likes While Ignoring the People Who Could Actually Build Their Business Written by Devone Richard 8 Some Realtors Have Become Content Creators Who Occasionally Sell Houses Let’s talk about something happening all over real estate. Agents are obsessed with followers. 10,000 followers. 50,000 followers. 100,000 followers. They check likes. They check views.